Tuesday, December 14, 2010

Fast Food Generation


           
          It seems to me that we now live in a fast food world, where we can get food in just a quick time. Well, quick in here is not always good. Further, in my opinion, it’s bad. But why fast food is bad? It's simply because we now are losing our sense of eating itself. We eat and gather together with our family  so that we can have this sense of eating with family around. What can fast food say about? Many fast restaurants were designed so that the people could leave fast, example: the "carry home" food, or delivery order. Also, many fast food is junkies. They are full cholesterol. So that many people gain weight easily. 

         There are four considerations to categorize food into fast food; efficient, controllable, predictable, and technology usage. Efficient is for the quick time people get when they are served in fast food restaurant. Controllable is for getting the food ready in control, for example the food must get ready in always the fix time (15 minutes). Predictable is for the food that we can always predict the taste and the shape. And else, fast food companies always use a high technology rather than human touch in producing the food.      

         So, if you find all these four criteria in your food that you are eating, it might be fast food. Besides that, fast food is often cheap. In other counties like US and European counties, fast food that is served in like McDonalds, Pizza Hut, or KFC, is quite cheap. But in here, in my country, Indonesia, those kinds of food are quite expensive. So, thanks to God I don’t eat that a lot for like everyday.

        Maybe McD's is quite expensive here, but what about noddles on packages? Those are pretty cheap and we eat a lot of these things. That has already been in our culture. Even, we can get this only for a thousand rupiahs. People seek for the cheap and fast one. So, that is why we eat that a lot. Lets just don't use "we" in here. I myself eat that a lot (at least before I knew it is included in fast food). But I am trying to make it less.

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